Ads Management — Meta, Google, TikTok

Paid media that compounds.

Paid media that compounds, not just spends. Three platforms run as one full-funnel system, measured against revenue rather than platform-reported ROAS.

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What's included

Three platforms, run as one system.

Full-funnel campaign architecture

Prospecting, retargeting and retention structured so they stop bidding against each other.

Creative testing

A standing test plan, because creative is the lever with the most leverage left.

Audience & signal strategy

First-party data, exclusions and the signals each platform actually optimises on.

Server-side tracking & CAPI

Conversions API and server-side tagging so the platforms can still learn.

Budget pacing

Spend moved between channels on evidence, not on a monthly cadence.

Reporting you can act on

Blended MER and contribution margin, not a screenshot of Ads Manager.

How we run it

From audit to scale.

Audit
Account structure, tracking accuracy and creative history reviewed first.
Rebuild
Structure and tracking corrected before spend increases.
Test
Creative and audience testing run against a written hypothesis.
Scale
Compound the winners, cut the rest.

What you get

Numbers you can defend.

Restructured ad accounts you own
Verified server-side tracking
A documented creative testing roadmap
Blended reporting dashboard
Monthly written performance review
Clear spend recommendations by channel

Questions

Ads management FAQs

What ad spend do you work with?

We work best with brands spending from around $20,000 a month across channels. Below that, the constraint is usually creative or the storefront, and we will say so.

Do we need to be on all three platforms?

No. Most brands should get one channel genuinely profitable before adding a second. We will tell you which one that is.

Who owns the ad accounts?

You do, always. We work inside your accounts and you keep everything if we part ways.

How do you report on performance?

Blended — media efficiency ratio and contribution margin across the whole business, reconciled against your Shopify revenue rather than platform-attributed numbers.

How long before we see results?

Tracking and structure fixes show up within weeks. Meaningful creative learning takes a full purchase cycle, usually 60 to 90 days.

Works well with

Pair it with

Ready to make paid media pull its weight?

Send us access to your ad accounts. We will tell you what is costing you conversions and what is worth scaling.

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