Search Engine and AI Optimisation

Get found in Google — and cited by AI.

Get found in Google — and cited by ChatGPT, Perplexity and AI Overviews. The second one is where the traffic is going.

Book a growth call All services
What's included

Ranked by Google, cited by AI.

Technical SEO

Crawlability, indexation, speed and the Shopify-specific traps around collections and variants.

Collection & product page optimisation

The pages that actually carry commercial intent.

Content & entity strategy

Topical coverage that establishes what your brand is known for.

Structured data

Product, Organization, FAQPage and BreadcrumbList markup implemented correctly.

AI optimisation (AEO/GEO)

llms.txt, citation-ready content structure and answer-shaped passages.

Digital PR & links

Earned coverage that also builds the brand signals AI models weigh.

How we run it

From audit to earned coverage.

  1. Audit

    Technical, content and citation baseline reviewed first.

  2. Fix

    Technical debt and structured data corrected.

  3. Build

    Content and entity coverage built out.

  4. Earn

    Links, mentions and AI citations earned.

What you get

Visibility you can track.

  • A prioritised technical SEO audit
  • Validated structured data across templates
  • A content plan mapped to commercial intent
  • llms.txt and AI-citation-ready page structure
  • Baseline and monthly AI visibility tracking
  • Ranking and organic revenue reporting
Questions

Search & AI optimisation FAQs

What is AI optimisation and is it real?
It is optimising to be cited by AI assistants rather than only ranked by Google. It is real, it is measurable, and it rewards clear, well-structured, genuinely useful pages — which is also what ranks.
How is it different from SEO?
It overlaps heavily. The difference is structure and citability: AI assistants quote self-contained, clearly attributed passages. FAQ blocks, clean headings and structured data matter more than they used to.
How long does SEO take on Shopify?
Technical fixes can move things within weeks. Content and authority work realistically takes six months to compound.
Do you guarantee rankings?
No, and be wary of anyone who does. We report on what we control: technical health, content shipped, links earned and the resulting traffic and revenue.
Can you fix Shopify's duplicate collection URLs?
Yes. Canonical handling for /collections/*/products/* paths is one of the first things we correct.
Works well with

Pair it with

Shopify Design & Development → Affiliate & Multi-Platform → Ads Management →

Ready to get found — and cited?

Send us your domain. We will tell you what is costing you rankings and citations.

Book a growth call