Ambassador & Creator Management

A creator engine that sells.

A creator engine that produces content and sales — sourced, briefed and measured, not a spreadsheet of DMs.


What's included

A programme, not a spreadsheet.

Sourcing & vetting

Creators chosen on audience fit and engagement quality, not follower count.

Outreach & negotiation

Managed end to end, with rates benchmarked.

Briefs & contracts

Clear deliverables, usage rights and exclusivity agreed up front.

Seeding & gifting

Product-seeding programmes that scale without scaling cost.

Whitelisting & Spark Ads

Creator content run as paid media, usually your cheapest winning creative.

Ambassador programmes

Long-term partners with commission structures that keep them selling.

How we run it

From definition to scale.

  1. Define

    Who your customer actually trusts.

  2. Recruit

    Source, vet and sign.

  3. Activate

    Brief, ship and publish.

  4. Scale

    Promote winners into paid, retire the rest.

What you get

A creator engine you control.

  • A vetted creator roster with contact and rate history
  • Signed agreements with usage rights secured
  • A content pipeline feeding your ads and site
  • Whitelisting access set up per creator
  • Ambassador programme structure and commission model
  • Performance reporting by creator and by asset
Questions

Ambassador & creator FAQs

How many creators do we need?
Fewer than most brands think. Ten committed creators producing consistently beats a hundred one-off posts.
Do we have to send free product?
Seeding is the cheapest way to start, but the programmes that produce reliably are paid. We will show you the mix that fits your margin.
Who owns the content?
You do, when the contract is written properly. Securing paid usage rights up front is part of every agreement we negotiate.
Can creator content be used in ads?
Yes, and it usually should be. Whitelisting and Spark Ads let you run it from the creator's own handle, which typically outperforms brand-account creative.
How do you measure a creator programme?
Content produced, cost per usable asset, paid performance of that asset, and attributed revenue through unique codes and links.

Ready to build the roster?

Tell us who your customer already trusts. We will tell you how to turn that into a programme.

Book a growth call