Email & SMS Flows Marketing and Strategy (Klaviyo)

Own the revenue you don't pay for twice.

Own the revenue you don't pay for twice. Klaviyo flows and campaigns that turn one purchase into a customer relationship.

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What's included

Lifecycle, built properly.

Klaviyo setup & migration

Migrated from Mailchimp, Omnisend or a neglected existing account.

The core flow suite

Welcome, browse abandonment, cart and checkout abandonment, post-purchase, winback and replenishment.

Campaign calendar

A planned send schedule that fits your merchandising, not ad-hoc blasts.

Segmentation & personalisation

Engagement, purchase behaviour and predicted value driving who sees what.

SMS strategy & compliance

Consent, quiet hours and Australian Spam Act obligations handled properly.

Deliverability & testing

Authentication, list hygiene and structured A/B testing.

How we run it

From audit to optimise.

  1. Audit

    Current flows, list health and deliverability reviewed first.

  2. Build

    The core flow suite, live and tested.

  3. Campaign

    A calendar you can run.

  4. Optimise

    Test, segment and expand.

What you get

A lifecycle programme you can run.

  • A fully built Klaviyo flow suite
  • Authenticated sending domain and deliverability report
  • A segmentation model you can maintain
  • A three-month campaign calendar
  • SMS compliance checklist
  • Monthly revenue-by-flow reporting
Questions

Email & SMS FAQs

How much revenue should email and SMS drive?
For most Shopify brands, 25 to 35 per cent of total revenue is a realistic target. Under 15 per cent usually means the flow suite is incomplete.
We already use Klaviyo — can you take it over?
Yes. Most of our lifecycle work is fixing and extending an existing account rather than starting fresh.
Do you write the emails?
Yes — strategy, copy and design. We work with your brand guidelines and existing creative where you have them.
Is SMS worth it in Australia?
It is, when used sparingly and with proper consent. We treat SMS as a high-urgency channel, not a second newsletter.
How long until the flows are live?
The core suite is typically live within four to six weeks, with the highest-revenue flows shipping first.
Works well with

Pair it with

Shopify Design & Development → Ads Management → Ambassador & Creator →

Ready to own the relationship?

Send us access to your Klaviyo account. We will tell you what flows are missing and what they are costing you.

Book a growth call